More Common Small Business Marketing Mistakes

(Francine Hardaway)- Marketing a small business is one of the most difficult, subtle undertakings on the planet. That’s because each one is different, and it’s not the tools that make the difference, but the strategy. Before you choose your tools and tactics, make sure you have a firm strategy. That’s what California Auto Glass is missing. It’s as though they had a branded t-shirt, but it was full of holes and stains. Or a billboard covered in graffiti. Read more here…